UFC3 Notorious Edition The Fight Before the Fight
In honor of cover athlete Conor McGregor, and available for a limited time, the new version of EA UFC 3, which originally released on February 2, was launched just in time to help hype McGregor's long-awaited showdown with UFC lightweight champion Khabib Nurmagomedov in Las Vegas at UFC 229.
The challenge was to get users excited about the fight and get involved in the pre-fight expectation with the brand new limited Notorious Edition of UFC3.
To leverage on the real-life historical UFC rivalry between Connor McGregor x Khabib and to prepare for the super expected fight of the year, we created a web and social experience connected to live in-game data.
Showcasing Real in-game Results
During the two weeks closer to the event, based on community-driven results in-game, the illustrations of both fighters physically changed, showcasing who was winning or losing, updates on their physical appearance could be witnessed daily.