Transforming imagination into real toys.
Pão dos Pobres is an institution located in Porto Alegre, Brazil, that provides shelter and educates thousands of children in extreme poverty. To help give the little ones a happier Christmas, we proposed a trade: sell imagination to kids who have lots of toys, and give toys to kids who only have the imagination to play with.
Cannes Lion - Branded Content & Entertainment Bronze - Jun 2013
Jay Chiat Awards - Honorable Mention - Oct 2014