Internal tool branding
An in-house containerization tool logo
A widely used tool inside the company used to be called Yardmaster, users and creators wanted to move away from the name now and needed a logo for easy recognition.
Moving forward maintaining identity
Inspired by railways/ship transport containers with big blocks forming one structure with depth and movement forward.
Meeting the purpose of translating the utilitarian characteristic of the system that runs and organizes ‘containers’.
The inspiration: Transport / Duty / Blocks