Born and raised in Brazil. Based in Berlin.
Building new cool things with the Ventures team at Electronic Arts.
I have lived in Canada for 6 years. Where I studied Digital Design, worked as a freelancer, at agencies, and started at Electronic Arts.
A few years in Europe now, I had the absolute pleasure to work at Epic Games and more recently found my way back respawning at EA 👾
As a kid, I looked at my parent's wall of law books - both lawyers - and said:
“What a shame I will never use any of this.”
I decided to go to university for business and marketing and I have always been interested in communication strategy and human behavior research. This is why design was a natural path I decided to dive deeper into when in Canada. So I went back to school for Digital design at Vancouver Film School and learned more about systems design, UX, UI, and visual design.
Through my 11 years of professional experience, I have been part of marketing teams, worked at advertising agencies, in-house design teams for large and small companies, and as a freelancer for a while.
Some things that I am good at are: concept creation, consumer/data insights, creative and brand strategy, design thinking, user interface, and user experience design.
My passion lies in developing ideas into joyful genuine brand experiences that enchant and deliver what users want or don’t even expect.