Currently in Berlin.
Building new cool things with the Ventures team at Electronic Arts.
Born and raised in Brazil, I have lived in Canada for 7 years. Where I studied Digital Design, worked as a freelancer, at agencies, and started at Electronic Arts.
After 6 years living in Europe, I had the absolute pleasure of working at Epic Games for a few years, and 2 years ago, I found my way back, boomeranging to Electronic Arts. 👾
As a kid, I looked at my parents' (both lawyers) wall of law books and said:
“What a shame, I will never use any of this.”
I decided to go to university to study business and marketing, and I have always been interested in communication strategy and human behavior research. This is why design was a natural path I decided to dive deeper into when in Canada. So I went back to school for Digital Design at Vancouver Film School and learned more about systems design, UX, UI, and visual design.
Through my 11 years of professional experience, I have been part of marketing teams, worked at advertising agencies, in-house design teams for large and small companies, and as a freelancer for a while.
Some things that I am good at are concept creation, consumer/data insights, creative /brand strategy, design thinking, user interface, and user experience design.
My passion lies in developing ideas into joyful, genuine experiences that enchant and deliver what users want or don’t even expect.