Epic Games email system
Bringing the new Epic Games to users inbox
The translation of a new design system into flexible email templates that enable fast publishing.
Role: UI/UX and production lead
Maintaining consistency through all communication touchpoints
Emails are the main form of delivery of updates and important information about Epic Games Store, user’s account and marketing initiatives.
So naturally had to be updated as part of the new design system.
Scope & opportunities for improvement
The first approach was to audit types, scenarios, and identify possible opportunities to improve since we were redesigning all of them.
Types of emails: triggered Epic Games Store notifications, sales + special initiatives, recurrent newsletter, and informative emails.
Main issues identified: discrepancies between desktop and mobile/light and dark themes and font rendering for some email clients.
The first design priority
The new Epic Games Rewards program was about to be launched so emails with rewards information, receipts, and updates were needed. So we used the first cases to define and stress test the overall design system for e-mails.
Light and dark mode scenarios, headers that accommodate image assets and personalized + localized text, and a flexible card system, recalling Epic Games Store, were implemented.
Connected content and design
Existing published content and design components from the Epic Games Store were considered, integrated, and repurposed.
Game details, blog posts, and promotional material can populate the new email system.
Role
UI/UX and production Designer
Year: 2023
Credits
Developer:
Jimmy Chi
Producer:
Kendra Kuhar