Epic Games email system

Bringing the new Epic Games to users’ inbox

An important user experience touch point in line with the new design system through flexible email templates.

Role: Product Design and Production Lead

A digital advertisement for Assassin's Creed Mirage featuring a male character in Middle Eastern attire holding a dagger, with a cityscape and palm trees in the background. The ad includes a purple banner with white text that says "Meet Ubisoft's newest protagonist" and the Ubisoft logo.
Email and mobile screens showing announcements from Epic Games about pre-ordering 'Hogwarts Legacy,' 'Goat Simulator 3,' and 'Destiny 2: Lightfall' with images of game characters and buy buttons.

Touchpoints consistency

Recognizing emails as a vital touchpoint for the Epic Games Store, we reimagined the template system to align with the new design language, ensuring users experienced consistent branding and interaction patterns at every stage of their journey.

Scope & opportunities for improvement

The first approach was to audit types, scenarios and identify possible opportunities to improve, since we were redesigning all of them.

Types of emails: triggered Epic Games Store notifications, sales + special initiatives, recurrent newsletter, and informative emails.

Main issues identified: discrepancies between desktop and mobile/light and dark themes, and font rendering for some email clients.

Mobile and desktop screens displaying a digital rewards balance from Epic Games, showing $5.27 granted and $16.39 new rewards balance, with options to visit the Epic Games store and rewards usage instructions.

The first use case - design priority

The new Epic Games Rewards program was about to be launched, so emails with rewards information, receipts, and updates were needed. So we used the first cases to define and stress-test the overall design system for e-mails.

Light and dark mode scenarios, headers that accommodate image assets and personalized + localized text, and a flexible card system, recalling Epic Games Store, were implemented.

Email notification from Epic Games informing a user named Kendra that her rewards are ready to be redeemed, showing rewards balances, and instructions on how to use rewards, displayed on both desktop and mobile screens.

Connected content and design

Existing published content and design components from the Epic Games Store were considered, integrated, and repurposed.

Game details, blog posts, and promotional material can populate the new email system.

Email screenshot showing a promotional newsletter from Epic Games featuring Ubisoft's Assassin's Creed Mirage game and other video game titles, with images and links for purchasing or pre-ordering.
Screenshots of Epic Games online store wishlist page, showing one game Far Cry 6 on sale with its cover art, price, and options to visit the store or view more. The second screenshot shows three additional games, Lila's Sky Ark, Ghost Recon, and Rainbow Extraction, with covers, prices, and buy buttons, as well as a link to view more from the wishlist.
Screenshot of four promotional emails for Epic Games, featuring sales, free trial offers for Discord Nitro, and game advertisements for Rainbow Six Extraction, Ghost Recon, and Fortnite.

Role

Product Design

Year: 2023

Credits

Developer:

Jimmy Chi

Producer:

Kendra Kuhar