Esports platform
An expanded companion experience for esports
Live detailed competition results, news, and custom content in users’ hands across all competitive gaming franchises from Electronic Arts.
Role: Product Designer
The goal: one system that could showcase all franchises’ competitive gaming official results
From FIFA Global Series to Apex Legends, all formats, players, and teams’ performance details, championships, and related content.
FIFA Global Series was used first to set the standard based on popularity and number of users.
Research & discovery
User interviews were conducted during the discovery phase to understand the context and the following/watching behavior of esports competition series throughout the year.
So we could identify pain points and have insights on how the live event experience could be improved.
Main findings that guided our designs:
The passion for a club usually translates to esports.
Pro players’ nationalities can signify country representation.
A clear competition schedule of events and matches details help expectators to plan to watch, likely increasing viewership numbers.
Watching live events can be seen as a learning opportunity for game players to improve their skills by watching the pros play.
Pro players’ performance = popularity.
Competitive & market analysis
As a first step, the sports industry benchmarks, together with a few examples that were mentioned during discovery user interviews, were analyzed.
As users are frequent users of different sports and esports platforms that showcase competitions coverage, making usage of convention patterns could ease and make the experience feel familiar.
User testing prototypes
Improvements implemented
Based on discovery and user testing feedback, we learned what kind of content was most relevant for users and their main motivations to access the platform.
With that, some design decisions were implemented:
Snapshot of the team's most updated overall performance in the tournament.
Highlight of the team’s most recent match.
Educational and entertaining related content, like tutorials and behind-the-scenes content created by players and teams on their pages.
Players’ social media links.
User Feedback
" think it's really nice, clean, and simple." - P2
"I like this design. It's straightforward, and it's got a good feel. [... I love having the key at the bottom so someone new to the game can refer to the key." - P6
"It's neat, it's direct, clean, to the point, a familiar loadout." - P4
Users liked seeing teams' recent results.
"I like the checkmarks, a quick view of how the team's doing in the past couple of games.
[.] Shows their trends." - P1
Role
Product Designer
Year: 2022
Credits
Senior designer:
Erick Reguera
UXR:
Elena Marinelli
