Esports platform

The esports expanded experience

Built to publish results for all competitive game formats from Electronic Arts.

Role: UI/UX lead

The goal: one system that could present all franchises’ competitive gaming official results

From FIFA Global Series to Apex Legends, all formats, players and teams performance details, championships, and related content.

FIFA Global Series scenario was used to set standards for the rest based on popularity and number of users.

Insights discovery

Users were interviewed at first for an understanding of how they watched and followed the competitive event series.

So we could identify pain points and have insights on how the live event experience could be improved.

Main findings that guided our designs:

  • The passion for a club can translate to esports.

  • Identification with players’ nationality (representing a country) can occur.

  • There is a need to know when the next event or when the team/player will be playing to plan to watch.

  • There is learning attached to watching the events (how to play better)

  • Players who perform well gain more fans every year.

Analysis of similarities & convention

Based on industry benchmarks and references mentioned in interviews - that users were familiar with or frequent users of - different sports and esports platforms that showcase results coverage were analyzed.

With the goal of recalling similarities and following conventions when possible and useful.

User testing prototypes

Improvements implemented

Team's current progress in the tournament (potentially with the ability to show/hide spoilers)

Jump directly to their most recent match.

Team & player content to learn/form connection

Players social media

Greater contrast in color for total wins/losses

Feedback

" think it's really nice, clean, and simple." - P2

"I like this design. It's straightforward and it's got a good feel. [... I love having the key at the bottom so someone new to the game can refer to the key." - P6

"It's neat, it's direct, clean, to the point, a familiar loadout." - P4

Users liked seeing teams' recent results.

"I like the checkmarks, a quick view of how the team's doing in the past couple of games.

[.] Shows their trends." - P1

Role

UI/UX Designer

Year: 2022

Credits

Senior designer:

Erick Reguera

UXR:

Elena Marinelli