Esports platform
An expanded companion experience for esports
Live detailed competition results, news, and custom content in users’ hands across all competitive gaming franchises from Electronic Arts.
Role: Product Designer
The goal: one system that could showcase all franchises’ competitive gaming official results
From FIFA Global Series to Apex Legends, all formats, players, and teams’ performance details, championships, and related content.
FIFA Global Series scenario was used to set standards for the rest based on popularity and number of users.
Insights discovery
User interviews were conducted during the discovery phase to understand the context and the following behavior of esports competition series throughout the year.
So we could identify pain points and have insights on how the live event experience could be improved.
Main findings that guided our designs:
The passion for a club can translate to esports.
Identification with players’ nationality (representing a country) can occur.
There is a need to know when the next event or when the team/player will be playing to plan to watch.
Watching live events can offer a learning opportunity for game players.
Players who perform well gain more fans every year.
Analysis of similarities & conventions
Based on industry benchmarks and references mentioned in interviews - that users were familiar with or frequent users of - different sports and esports platforms that showcase results coverage were analyzed.
With the goal of recalling similarities and following conventions when possible and useful.
User testing prototypes
Improvements implemented
Team's current progress in the tournament (potentially with the ability to show/hide spoilers)
Jump directly to their most recent match.
Team & player content to learn/form connection
Players social media
Greater contrast in color for total wins/losses
Feedback
" think it's really nice, clean, and simple." - P2
"I like this design. It's straightforward and it's got a good feel. [... I love having the key at the bottom so someone new to the game can refer to the key." - P6
"It's neat, it's direct, clean, to the point, a familiar loadout." - P4
Users liked seeing teams' recent results.
"I like the checkmarks, a quick view of how the team's doing in the past couple of games.
[.] Shows their trends." - P1
Role
Product Designer
Year: 2022
Credits
Senior designer:
Erick Reguera
UXR:
Elena Marinelli