Logo design

A logo design for an internal containerization tool

The long-standing and company-wide tool that used to be called Yardmaster needed a rebranding. The idea was to move away from the full name, calling it YM, for recall and have a bold, clear logo that represents that change for easy recognition moving forward.

Red shipping containers on the left side, with the logo of the letter M in red at the top right and in black and gray at the bottom right.

Moving forward respecting legacy

Inspired by railways/ship transport containers with big blocks forming one structure with depth and movement forward.

Meeting the purpose of translating the utilitarian characteristic of the system that runs and organizes ‘containers’.

The inspiration: Transport / Duty / Blocks